Introduction
In 2024, I had a TAFE assignment where I had to create a fake brand and a marketing and event campaign to promote it. I made a variety of marketing materials, I created a business overview presentation, a business expo event, and designed merchandise to present at an expo.
Galerie, the brand, is a clothing brand that creates semi-formal clothes for all women of all ages. The vision behind Galerie was to create classy and timeless clothing that empowers women while being sustainable and ethical.
ABCOM, a fake company, hosted the expo for businesses to network and showcase their work.
As part of my project, I created a variety of marketing materials such as a banner, poster, email newsletter, brochure, mini fashion magazine, two flyers, four social media posts, and five merchandise items. The Galerie marketing materials were made to advertise the brand at the expo and for general marketing use. The ABCOM marketing materials are for advertising the expo event.
Logo
Galerie's Core Values
Business Overview & Business Plan
In the PowerPoint presentation below, my classmate and I created a business overview that gives a detailed explanation of the purpose behind creating Galerie, what some of the products look like, how it is innovative, the customer profile, how it solves common customer pain points, and the unique selling point. The purpose of the business overview is so that we have a solid foundation of the identity of the brand.
The business plan that I have also included below the product, the problem that we are trying to solve and the solution that we have, the product that is being offered, the goals of the brand, the customer profile, how our brand makes a difference, our plan on how will make revenue, and the unique selling point.
