Introduction
In 2024, I had a TAFE assignment where I had to create a fake brand and a marketing and event campaign to promote it. I made a variety of marketing materials, I created a business overview presentation, a business expo event, and designed merchandise to present at an expo.
Galerie, the brand, is a clothing brand that creates semi-formal clothes for all women of all ages. The vision behind Galerie was to create classy and timeless clothing that empowers women while being sustainable and ethical.
ABCOM, a fake company, hosted the expo for businesses to network and showcase their work.
As part of my project, I created a variety of marketing materials such as a banner, poster, email newsletter, brochure, fashion magazine, two flyers, four social media posts, and five merchandise items. The Galerie marketing materials were made to advertise the brand at the expo and for general marketing use. The ABCOM marketing materials are for advertising the expo event.
Business Development & Website
In the PowerPoint presentation below, my classmate and I created a business overview that gives a detailed explanation of the purpose behind creating Galerie, what some of the products look like, how it is innovative, the customer profile, how it solves common customer pain points, and the unique selling point. The purpose of the business overview is so that we have a solid foundation of the identity of the brand.
Business Development & Website
The PowerPoint presentation below showcases the details and behind-the-scenes of Amare Beauty Spa such as the customer profile, marketing strategies, background information on the brand, and the unique selling point.
The website is a realistic site that I created to showcase how a real life brand would look like with my creative skills and vision.
Link to website: https://chloenmaraidza.wixstudio.com/amarebeautyspa
Banner & Poster
Brochure
Fashion Magazine
Merchandise
ABCOM Marketing Materials
ABCOM Social Media Posts
Skills
Throughout my project, I gained valuable skills such as entrepreneurial and business development skills, design, branding, social media marketing, event planning, and copywriting. Throughout this project I strategically planned out each area of the brand from deciding the pricing method of the product to social media marketing.
Completing these tasks and gaining these skills have given me a greater understanding of entrepreneurship, marketing, and event planning.